The Super Bowl halftime show, a coveted stage for artists, doesn’t pay its performers. While this may seem surprising, the exposure is the real payoff. Since Michael Jackson’s 1993 performance, the show has become a cultural event, attracting global attention. Artists like Kendrick Lamar and SZA, performing at Super Bowl LIX, will gain immense visibility despite no paycheck.
The performance is seen as a rare opportunity to connect with millions, influencing careers, boosting music sales, and even brand visibility, as Rihanna’s Fenty Beauty promotion showed. However, the scrutiny of such a high-profile performance can deter some artists. Despite this, the Super Bowl remains a powerful marketing tool that can elevate an artist’s career in ways money can’t.
Leave a Reply